DRAKES SUPERMARKETS X PERFECTION FRESH
This project was produced while working as an in-house videographer at Drakes Supermarkets, in collaboration with one of their suppliers. The aim was to showcase the relationship between supplier and retailer, highlight the faces and processes behind the produce, and give customers a transparent look at where their food really comes from.
1. TRAILER
A short trailer for the mini-doco. Designed to introduce the story, set the scene, and build intrigue - giving a glimpse into the supplier partnership while leaving viewers wanting more.
2. FULL MINI-DOCO
A full-length mini doco exploring Perfection Fresh’s growing process - capturing raw moments from the farm, the people behind the produce, and the journey from paddock to pick.
3. PADDOCK TO PLATE PROCESS VIDEO
A standalone piece focused on the journey from farm to supermarket shelf, highlighting freshness, transparency, and the care taken at every step.